Abstract
Business models are not new business management concepts, as they have been studied extensively in aviation companies. This study aimed at describing how business models create an impact in terms of sustainability in the aviation industry. A systematic literature review of 16 articles from 5 credible databases was carried out to explain various sustainability strategy concepts and models. Inclusion and exclusion criteria were used to determine the articles that fit the topic of sustainability. The study utilized a systematic review and documentary analysis to explain how the data was gathered from different authors. The research findings revealed that airline companies usually combine different aspects of business models with meeting the needs of their customers and comply with environmental guidelines for sustainability. The study also revealed that airlines should review their operations by using alternative fuels and inventing new aircraft designs to enhance efficiency and comply with GRI guidelines. The study concluded that firms in the aviation industry should boost their efforts to attain sustainability by adopting business models that match customers’ values and consider environmental issues to enhance the well-being of the community it serves. While the aviation industry is perceived as unstable to overcome pressure in the long-run, the industry strives to intensify innovation and adopt the new ULCC model to minimize operating costs.
